Influencers continue to dominate social media platforms. At a time when people are stuck at home, browsing on Instagram and doing online shopping have become even more popular. Have you ever been interested to be a beauty influencer on Instagram? This might be the perfect time for you to explore the platform and start building a fan base!

Here are some useful tips on how to be a beauty influencer on Instagram:

First things first — what is an influencer?

The term “influencer” became popular during the rise of social media platform Instagram. These people have built a solid following in their platforms and are considered as an authority in a certain niche or industry. Because they have developed a large following, companies and brands hire them to market products.

Influencers are pretty much the new celebrities of Instagram. They are rich and famous but still relatable, which is why social media users love them so much.

So, how can you become an influencer?

Choose a niche that you are passionate about.

The most successful influencers are experts in their field. If you want to be a beauty influencer on Instagram, choose a specific topic that you want to focus on. If you love skincare, talk about your skincare journey. If you love makeup, do some makeup tutorials. When you are doing something you are truly passionate about, you will look and sound authentic. Your energy will draw people in and followers will trust you.

Create interesting content.

One of the biggest challenges is standing out when there are already so many who have more established fan bases. How can you attract attention? Create unique and interesting content. Use your creativity to come up with an approach that will captivate your audience. Share your unique story and personal challenges. People are interested in getting to know you.

Don’t just stick to Instagram.

Why put all your effort in just one platform when there are so many available? Instagram may be one of the most popular ones that influencers use but don’t forget about Facebook, YouTube and TikTok. If you would like an even bigger reach, you can also start a blog and write about your topic. The more content you put out on different platforms, the higher the chance that a company can see you and hire you.

Invest in the right tools and equipment.

If you want to create great content, you have to have the right equipment. Instagram influencers follow a certain aesthetic, theme or mood to make their feeds look beautiful. Invest in a good camera, a lighting equipment and a video or photo editing software. It’s totally fine to start with a phone at first and then upgrade when you have the budget for more expensive equipment.

Treat it like a real business.

Influencer marketing is a big industry. It’s not just posting pictures, it’s also about understanding the business side of it. The biggest influencers have comprehensive knowledge of their brand — from their demographic to content strategies and brand partnerships. If you really want to grow big as an influencer, study the business. Educate yourself with information that can help you further your personal brand. There are so many digital courses and video tutorials where you can learn how to be a beauty influencer on Instagram.

Network with the right people.

Here’s another super important trick that a lot of aspiring influencers overlook. Connect with the right people. You will find it harder to get big if you are working alone. On the other hand, if you grow your network, it is much easier to get your name out. When networking, make sure to connect with like-minded influencers. Don’t be afraid to reach out to your fellow influencers and make new friends. Join communities and create content together.

Be consistent.

Lastly, be consistent. Keep creating content and building your own community. It might take a really long time to get brands to notice you but that’s ok, just keep on going! Your journey to be a beauty influencer on Instagram is different from others so don’t compare yourself. Make sure to have lots of fun along the way!